Software alone will not bring leverage.

We have already written about how to segment or group potential customers in order to better target them and how to make the first contact. For many b2b businesses the next step is to meet the prospect in person.

Customer relationship management plays an increasingly important role in small and medium-sized companies. This quickly raises the question of the benefits of such software. What does a CRM system like CentralStationC...

With the right marketing strategy you will reach your target group and generate growth for your company - but what are your specific goals? More turnover? More range? If you're in the dark on this subject, you've come...

Is your offer unique? Or do you disappear in the mass of similar products? Stand out from the competition now - with your USP in marketing. In this blogpost you can find out, what USP is all about.

Cold calling is a term that one hears again and again in sales. But what exactly is behind all this? We'll explain what the cold call is all about.

Making phone calls and continuously keeping track of potential customers is day-to-day business for sales agents - even though it is not very popular.

To reach out to your target group you need to know where to find them or better, you need to have their contact details already.

Let's say you meet an old fellow who is just looking for a job. He asks you for an advice tip and maybe you have even heard of something. At the same time you remember the old times and how unreliable your old fellow ...

In the last article we talked about the strategies you can choose to get in contact with your potential clients. In order to figure that out, we need to define our target group or groups first as precise as possible.

In this series we want to examine the most important basics of sales and how to organize your acquisition attempts. The articles are based on our own experiences we made during the last years, so it is for sure subjec...

Generally we can distinguish between direct (you reach out to your potential client) and non direct sales, for example if you work with partners and don't acquire your customers yourself.