Sales & CRM Blog by CentralStationCRM.

We're writing about sales basics, CRM and our CRM software CentralStationCRM.

Benefits of CRM for your business

Benefits of CRM for your business

Customer relationship management plays an increasingly important role in small and medium-sized companies. This quickly raises the question of the benefits of such software. What does a CRM system like CentralStationCRM do for my company? The short answer: quite a lot. This article gives you a more detailed answer.


How to define marketing goals - qualitative, quantitative, SMART

How to define marketing goals - qualitative, quantitative, SMART

With the right marketing strategy you will reach your target group and generate growth for your company - but what are your specific goals? More turnover? More range? If you're in the dark on this subject, you've come to the right place. Learn now how to define your marketing goals.






​Referral Marketing: How to win new customers through your existing ones

​Referral Marketing: How to win new customers through your existing ones

Let's say you meet an old fellow who is just looking for a job. He asks you for an advice tip and maybe you have even heard of something. At the same time you remember the old times and how unreliable your old fellow was. You hesitate as he would refer to you when applying. And depending on his performance, it might put you in a bad light. If you are not confident, you will not talk about your job idea.


Sales Preparations: What is my target group?

Sales Preparations: What is my target group?

In the last article we talked about the strategies you can choose to get in contact with your potential clients. In order to figure that out, we need to define our target group or groups first as precise as possible.


The Basics of Sales for Small Companies

The Basics of Sales for Small Companies

In this series we want to examine the most important basics of sales and how to organize your acquisition attempts. The articles are based on our own experiences we made during the last years, so it is for sure subjective and not based on scientific research.


Different Types of Sales - which Options do I have?

Different Types of Sales - which Options do I have?

Generally we can distinguish between direct (you reach out to your potential client) and non direct sales, for example if you work with partners and don't acquire your customers yourself. This could be a franchise system or a local network of retailers.