CRM is the abbreviation for Customer Relationship Management. It is software that you as a company can use to communicate with your customers - for administration, sales and marketing. Roughly speaking, a CRM system helps you in customer acquisition and subsequent customer retention. But what exactly does that mean? To ensure that customer relationship management does not become an end in itself, we summarize the main benefits of CRM in a nutshell.

The benefits of CRM for sales

A CRM system allows you to approach sales systematically. Your customers and prospects are stored in the CRM with all associated contact data - everything is clearly laid out in one place. From the initial meeting and initial questions through contract negotiations to post-sale assistance, you can take notes on a contact, create tasks and resubmissions so that no callback is forgotten and no offer is lost.

With a CRM system, the customer becomes the focus of all activities: You build up a relationship with the customer and strengthen customer loyalty.

Everyone in your team works together in sales with CRM. Even several departments and areas can work together synchronously and efficiently with a central CRM and coordinate perfectly. That's the big advantage of cloud services: whether in different offices or from the home office - everyone knows about the current processing status. This means that, in addition to the forgotten tasks, duplicate tasks are a thing of the past.

This better internal organization of existing knowledge will help you to increase sales and improve support. Finally, successful customer relationship management will also enable you to measure higher customer satisfaction and loyalty.

The benefits of CRM for marketing

You probably know it best yourself: You walk through the city, watch TV or click your way through the Internet - and are overwhelmed by advertising. A miracle, if thereby at all only one advertising message remains hanging. With a planned marketing measure, the targeted approach to your (potential) customers is more important today than ever - and with a CRM much easier than you might think.

For example, you plan to send out a newsletter to promote your new product X, which is of interest to everyone who already owns product Y. But who was that again? Simply send the newsletter to all your contacts, risking a lot of wastage. All those who are not interested in the product advertised in it will no longer read your following newsletters if they notice that they are not interested in the content anyway. With a CRM, on the other hand, you can easily filter all stored contacts according to your own criteria in order to reach exactly the right target group for your marketing activities.

Nowadays a targeted customer approach is more important than ever - and with a CRM it’s much easier than you might think.

For example, CentralStationCRM allows you to assign different tags to each contact: Industry, region, and so on. So if you are planning an event in Hamburg, do not advertise it in Munich. The recipient notices that your advertising is really relevant to him - that's how it should be.

Another advantage: There is an integration of CentralStationCRM and Newsletter2Go. This makes sending newsletters to the right target group even faster and easier.

The benefits of CRM for administration

Not all companies or organisations do acquisition or plan marketing campaigns at all - but that does not mean that a CRM cannot benefit them. As an association or foundation, for example, you may not need to make a classical acquisition, but you still have a lot of members and therefore a lot of data that has to be stored somewhere.

With a CRM for your club you can manage all members, take notes about what was agreed with whom and enter appointments in the calendar. It's as easy with CentralStationCRM at home as it is on the go, on your laptop and smartphone, because it's an online application that doesn't need to be installed first, so you're always ready to go. This allows an organization team to work together efficiently and keep up to date without having to be in one place.

The benefits of CRM in a nutshell:

• The customer becomes the focus of all activities: You build a relationship with the customer and strengthen customer loyalty
• Sales, processing and support all pulling in the same direction
• Customer-oriented processes become more efficient
• Uniform database of your customer data, tasks and open offers - a structured system prevents forgetting and duplication of work
• More targeted marketing actions through individual descriptions of your customers
• Professional appearance of your company and a positive perception on the customer side

The benefits of CRM for your company - Sounds good, right?

A CRM system helps you in many ways and has some benefits for you and your company. When it comes to the question of which CRM is the right one, trying is more important than studying. So simply do the test yourself with CentralStationCRM! Trying out is very easy and is completely non-binding. This way you can experience the benefits of a CRM system directly at first hand.