Fuss-free contact Management for small businesses.

CentralStationCRM is ideal for small teams or companies that focus on long-term customer relationships. Our users are therefore often service providers from the B2B environment, such as agencies, consulting companies or commercial agencies, but also trainers, coaches or associations and non-profit organizations.

It doesn't matter whether you and your colleagues work in the same room or are scattered all over the world, because CentralStationCRM is cloud-based. Regardless of whether you are on a PC or Mac, in the office or on the move, your CRM is wherever you are.

CRM or customer relationship management by definition stands for the approach of “systematically improving the entire planning, management and implementation of customer contact”.

That sounds more complicated than it is. Everyone knows that only satisfied customers are good, i.e. lucrative customers in the long term. However, three important factors must be fulfilled for prospective customers to become satisfied customers:

1. potential customers must perceive the company and the product

2. quality and price must be right

3. service must be fast, friendly and professional

Products and prices are increasingly comparable in many sectors. However, a company can really set itself apart from the competition by the way it deals with its own customers. And this is where the strength of CRM lies!

Customer relationship management means not taking the relationship with customers for granted, but systematically cultivating and expanding it and thereby increasing sales.

In the past, merchants still knew their customers by name. Sales and turnover were recorded in the merchant's ledger and notes were made.

But what do you do when you have not one, but ten sales employees and not 50, but 5,000 customers? And another 50,000 who could potentially become customers? It is important to maintain an overview and still create personal customer contact.

CentralStationCRM is the merchant's ledger for modern companies - simple, smart and online.

CentralStationCRM is similarly easy to use, but as an online solution it can be used anywhere and is always at hand, whether on a PC, Mac, tablet or smartphone. And unlike the old sales ledger, CentralStationCRM reminds users of tasks and can be used in a team.

CentralStationCRM is the simplest and smartest CRM software for small teams.

There are various CRM systems on the German and English markets alone. However, most of them are aimed at larger companies. This means they have countless functions, complex processes and are also quite expensive. For small sales or marketing teams, using such tools means shooting sparrows with cannons. Worse still, complicated CRM software not only creates more work than it reduces, it also increases the susceptibility to errors enormously! As a result, the software is rejected or not used at all. Instead, everyone is back to maintaining their own Excel lists, folders and address distribution lists in no time at all. Complex CRM projects of this kind are doomed to failure from the outset and end up as expensive data graves.

CentralStationCRM, on the other hand, focuses on the essential components of CRM software: address and contact management and good teamwork. Our aim is for our customers to enjoy using CentralStationCRM of their own free will, without a boss having to rap them on the knuckles. How do we achieve this?

By enabling CentralStationCRM users to find their way around the software themselves within a very short time thanks to its intelligent design, clear functions and intuitive user guidance, without having to rely on constant help. If there are any questions, our qualified support team will be on hand quickly. And by qualified support, we mean friendly, real people who know their way around the CRM software, not an anonymous call center.

CentralStationCRM relies on operational CRM, not analytics
In corporations, it is common for the “management” of sales employees to consist of key figures, graphs and dashboards. You will largely look in vain for these analytics in CentralStationCRM - and for good reason.

If CRM software is to work in small companies, it must support the day-to-day business of the users, not the need for control from the boardroom.

This means that every team member must be able to fully understand a customer's entire contact history with just a few clicks, without having to search through convoluted menus. Users should be able to filter customers quickly and sensibly, for example to prepare mailings or a telephone acquisition. It should be possible to delegate tasks easily and sensibly, and CRM software must notify users when it makes sense to do so.

Of course, certain key figures should be maintained in the CRM software, such as sales planning. But even here, a few but meaningful KPIs are enough to get a good impression.

If you don't run a call center, you don't need to evaluate how many calls and how many minutes your employees have spent on them. The strength of CentralStationCRM lies in its focus on the essentials.

CentralStationCRM is not a specific industry CRM, but we have a certain customer profile in mind when developing it and this is also reflected in our customer base.

We primarily target service providers and retailers with business customers (B2B) who are looking for a close and long-term customer relationship. These can be consultancies, agencies or commercial agencies, but also organizations such as universities or associations.

What they all have in common is that they don't just want to store the last invoice from a customer in their CRM system, but often look after their customers, suppliers and members for years.

CentralStationCRM users are on average teams of 10 people, i.e. a whole range of “lone wolves” use our CRM, but also teams of 50 people. Even for larger companies, the use of CentralStationCRM can still make sense depending on the business model, but it is the exception.

Gain an insight into our customers here.

Traditionally, a CRM was installed locally on a computer or server in the company. This offers a feeling of data sovereignty, but at the same time brings with it many difficulties. For example, operation requires a complex technical infrastructure, high-quality and expensive hardware and the right IT expertise. If you don't have all this in-house, you have to rely on service providers.

CentralStationCRM, on the other hand, simply runs in a web browser and users are up and running in just a few seconds. The data is stored centrally on our servers in Germany and Ireland in multi-secured data centers. This means that our users can access their data from any computer, tablet or smartphone, no matter where they are. Teamwork is therefore also possible across national borders without any problems.

It is in the nature of things that software such as CentralStationCRM improves customer management. However, one point that is often overlooked is the huge potential for teamwork!

Why? A system that is designed for collaboration, i.e. for togetherness and not for elbowing, automatically keeps all colleagues informed. Everyone is able to get an overview of what happened with a customer last week within a few minutes, without having to ask anyone.

Better still, collaborative software such as CentralStationCRM actively notifies the team colleagues involved about relevant news in the background. The newly created transparency not only avoids communication breakdowns, but also creates a sense of participation. This benefits everyone.

Storing personal data is a sensitive matter, and not just since the GDPR. Customer data is often a company's real asset. Data that you don't want to upload to just any provider.

CentralStationCRM deliberately relies on its own servers in Germany, redundant and GDPR-compliant data storage in secure data centers and encrypted SSL connections for data transmission.

In the event that you still need your data offline, you can also save it locally at any time as an export in various formats.

Yes, there are. Our packages are always based on a mixed calculation, and that's the way we want it (which is why we don't charge per individual user).

However, if your company is very unusual (e.g. because you want to manage a large number of contacts but only a small team will be working with the CRM system), then please get in touch with us and we will see if we can find a good compromise.