Keep Customers in Focus, Effort in Check

CentralStationCRM is perfect for small teams or companies that focus on long-term customer relationships rather than columns of figures and diagrams. Our users are therefore often service providers from the B2B environment, such as agencies, consulting companies or commercial agencies, but also trainers, coaches or associations and non-profit organisations. It doesn't matter whether you work in the same office or across the world, because CentralStationCRM works online. Whether PC or Mac, whether in the office or mobile, your CRM is wherever you are.

By definition, CRM or Customer Relationship Management stands for the approach of ‘systematically improving the entire planning, management and implementation of customer contact’. That sounds more complicated than it is. Everyone knows that only satisfied customers are long-term and loyal customers. However, to become a satisfied customers there are three important factors need to be fulfilled:

1. the potential customers must perceive the company and the product

2. quality and price must be right

3. the service must be fast, friendly and professional

Products and prices are becoming more and more comparable in many sectors. You can really set yourself apart from the competition by the way you deal with your customers. And this is the strength of CRM!

Customer Relationship Management means not taking the relationship with customers for granted, but systematically maintaining and expanding it and thereby increasing sales.

CRM software is an elementary component of customer relationship management, because nobody can keep all the customer information in their head or even use it systematically without documenting it properly. CRM software therefore contains the names, addresses and contact details of customers, as well as emails, notes, to-do's and reminders - in other words, the entire contact history.

With CentralStationCRM, everyone in the team can see at a glance who last spoke to a customer, what was agreed and what measures are planned for the future.

In the past, merchants still knew their customers by name. Sales and turnover were recorded in the merchant's ledger and annotated with notes.

But what do you do when you have not one, but ten sales employees and not 50, but 5,000 customers? And another 50,000 who could potentially become customers? It is important to maintain an overview and still create personal customer contact. This is exactly what good CRM software makes possible.

CentralStationCRM is the merchant's ledger for modern sales teams - simple, smart and online.

CentralStationCRM is similary easy to use, but as an online solution it can be used anywhere and is always at hand, whether on a PC, Mac, tablet or smartphone. And unlike the old sales ledger, CentralStationCRM reminds users of tasks and can be used in a team.

CentralStationCRM is the simplest and smartest CRM software for small teams.

There are various CRM systems on the German and English markets. However, most of them are designed for larger companies. This means they have countless functions, complex processes and are also quite expensive. Complicated CRM software not only creates more work, it also increases the error rate enormously! As a result, the software is rejected or not used at all. Instead, everyone goes back to maintain their own Excel lists, folders and address distribution lists. Complex CRM projects of this kind are destined to fail and end up as expensive data graves.

CentralStationCRM, on the other hand, concentrates on the essential components of CRM software: address and contact management and good teamwork. 

Thanks to its intelligent design, clear functions and intuitive user guidance, CentralStationCRM users can quickly find their way around the software without having to rely on constant help. If there are any questions, our qualified support team will be on hand quickly. And by qualified support, we mean friendly, real people who know their way around the CRM software, not an anonymous call centre. 

CentralStationCRM focuses on operational CRM, not analytics.
In corporate groups, it is common for the ‘management’ of sales staff to consist of key figures, graphs and dashboards. You will largely look in vain for these analytics in CentralStationCRM - and for good reason. If CRM software is to work in small companies, it must support the day-to-day business of the users, not the need for control from the management floor. This means that every team member must be able to fully understand a customer's entire contact history with just a few clicks, without having to search through complicated lists. Users should be able to filter customers quickly and effectively, for example to prepare mailings or telephone acquisitions. It should be possible to delegate tasks easily and effectively, and CRM software must notify users when it makes sense to do so.

Of course, certain key figures should be maintained in the CRM software, such as sales planning. But even here, a few but meaningful KPIs are enough to get a good impression. If you don't run a call centre, you don't need to analyse how many calls were made and how many minutes were spent by employees. The strength of CentralStationCRM lies in focussing on the essentials.

CentralStationCRM is not a specific industry CRM, but we have a certain customer profile in mind when developing it and this is also reflected in our customer base. We primarily target service providers and retailers with business customers (B2B) who are looking for a close and long-term customer relationship. These can be consultancies, agencies or commercial agencies, but also organisations such as universities or associations. They all have in common that they don't just want to store the last invoice from a customer in their CRM system, but often look after their customers, suppliers and members for years. CentralStationCRM users are on average teams of 10 people, but also teams of 50 people. Even for larger companies, the use of CentralStationCRM can still make sense depending on the business model, but it is the exception.

Gain an insight into our customers here.

In the past, CRM software was installed locally on a computer or server in the company. This offers a sense of data sovereignty, but also brings with it many difficulties. For example, operation requires a complex technical infrastructure, high-quality and expensive hardware and the right IT expertise. If you don't have all this in-house, you have to rely on service providers.

CentralStationCRM, on the other hand, simply runs in a web browser and users are up and running in just a few seconds. The data is stored centrally on our servers in Germany and Ireland in multi-secured data centres. This means that our users can access their data from any computer, tablet or smartphone, no matter where they are. Teamwork is therefore also possible across national borders without any problems.

It is in the nature of things that CRM software improves customer management. However, one point that is often overlooked is the huge potential for teamwork!

Why? CRM software that is designed for collaboration and keeps automatically all colleagues informed. Everyone is able to get an overview of what happened with a customer last week within a few minutes, without having to ask anyone. Better still, collaborative CRM software such as CentralStationCRM actively notifies the team colleagues involved about relevant news in the background. The newly created transparency not only avoids communication breakdowns, but also creates a sense of participation. This benefits everyone.

Storing personal data is a sensitive matter, and not just since the GDPR. Customer data is often a company's real asset. Data that you don't want to upload to just any provider.

CentralStationCRM uses its own servers in Germany, redundant and GDPR-compliant data storage in secure data centres and encrypted SSL connections for data transmission.

In case you still need your data offline, you can also save it locally at any time as an export in various formats.

Yes, there is. Our packages are always based on a mixed calculation, and that is what we want (which is why we do not charge per individual user). However, if your company have different needs (e.g. because you want to manage a large number of contacts but only a small team will be working with the CRM system), please get in touch with us.