We have already written about how to segment or group potential customers in order to better target them and how to make the first contact. For many b2b businesses the next step is to meet the prospect in person.
When sales folks talk about acquisition, you often hear terms like "cold calls". But what is the difference between "hot" or "cold" in acquisition?
It's basic sales and most sales people do it daily: They pick up the phone and call customers or prospects trying to win them for new business. But how to do it right and what can kill any phone call?
Winning new customers and animating existing customers to rebuy is vital to any business. But how to acquire customers? We'll show five types of customer acquisition and explain how they'll work out.
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