In this series we want to examine the most important basics of sales and how to organize your acquisition attempts. The articles are based on our own experiences we made during the last years, so it is for sure subjective and not based on scientific research.
Our purpose is to show different types and styles of the sales business and to break down the whole process. What sales method works for which target group? What is your market position and what does that mean for your sales activities? Which channels are the right ones for you to get new contact details and leads?
What actions should be taken after a successful sale and how to sell again to already existing customers (warm acquisition)?
You see, we will cover a lot of topics focussing on the conditions in small companies. Stay tuned!
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