CentralStationCRM is the simplest and smartest CRM software for small teams.
There are various CRM systems on the German and English markets. However, most of them are designed for larger companies. This means they have countless functions, complex processes and are also quite expensive. Complicated CRM software not only creates more work, it also increases the error rate enormously! As a result, the software is rejected or not used at all. Instead, everyone goes back to maintain their own Excel lists, folders and address distribution lists. Complex CRM projects of this kind are destined to fail and end up as expensive data graves.
CentralStationCRM, on the other hand, concentrates on the essential components of CRM software: address and contact management and good teamwork.
Thanks to its intelligent design, clear functions and intuitive user guidance, CentralStationCRM users can quickly find their way around the software without having to rely on constant help. If there are any questions, our qualified support team will be on hand quickly. And by qualified support, we mean friendly, real people who know their way around the CRM software, not an anonymous call centre.
CentralStationCRM focuses on operational CRM, not analytics.
In corporate groups, it is common for the ‘management’ of sales staff to consist of key figures, graphs and dashboards. You will largely look in vain for these analytics in CentralStationCRM - and for good reason. If CRM software is to work in small companies, it must support the day-to-day business of the users, not the need for control from the management floor. This means that every team member must be able to fully understand a customer's entire contact history with just a few clicks, without having to search through complicated lists. Users should be able to filter customers quickly and effectively, for example to prepare mailings or telephone acquisitions. It should be possible to delegate tasks easily and effectively, and CRM software must notify users when it makes sense to do so.
Of course, certain key figures should be maintained in the CRM software, such as sales planning. But even here, a few but meaningful KPIs are enough to get a good impression. If you don't run a call centre, you don't need to analyse how many calls were made and how many minutes were spent by employees. The strength of CentralStationCRM lies in focussing on the essentials.