"378.6 percent more sales through the introduction of CRM software, the customer is the focus, 360 degree perspective, blah, blah, blah. The phrases that jump out at you in often mercilessly SEO-optimized articles are tiresome. Yet they are repeated like a mantra.
Customer relationship management plays an increasingly important role in small and medium-sized companies. This quickly raises the question of the benefits of such software. What does a CRM system like CentralStationCRM do for my company? The short answer: quite a lot. This article gives you a more detailed answer.
Is your offer unique? Or do you disappear in the mass of similar products? Stand out from the competition now - with your USP in marketing. In this blogpost you can find out, what USP is all about.
Cold calling is a term that one hears again and again in sales. But what exactly is behind all this? We'll explain what the cold call is all about.
Making phone calls and continuously keeping track of potential customers is day-to-day business for sales agents - even though it is not very popular.
To reach out to your target group you need to know where to find them or better, you need to have their contact details already.
In the last article we talked about the strategies you can choose to get in contact with your potential clients. In order to figure that out, we need to define our target group or groups first as precise as possible.
In this series we want to examine the most important basics of sales and how to organize your acquisition attempts. The articles are based on our own experiences we made during the last years, so it is for sure subjective and not based on scientific research.
Generally we can distinguish between direct (you reach out to your potential client) and non direct sales, for example if you work with partners and don't acquire your customers yourself. This could be a franchise system or a local network of retailers.
When sales folks talk about acquisition, you often hear terms like "cold calls". But what is the difference between "hot" or "cold" in acquisition?
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